IDC estimates that Apple shipped just 45,000 Vision Pro units in Q4 2025; Sensor Tower says Apple reduced its digital ad spend for the headset by 95%+ in 2025
here's what we know Wesley Hilliard / AppleInsider : Analysts need Apple Vision Pro to be a flop, whether Apple considers it one or not Paul Lilly / HotHardware : Apple Vision Pro's Future Could Be In Big Trouble As Production Stalls Gideon Wolf / COINOTAG : Apple Cuts Vision Pro Production, Ad Spend Amid Weak Demand Signals Bluesky: Paris Marx / @parismarx.com : vision pro is a big old flop Jacob Aron / @jjaron : People still don't want VR! www.ft.com/content/ab81... Forums: Msmash / Slashdot : IDC Estimates Apple Shipped Just 45,000 Vision Pros Last Quarter MacRumors Forums : Report: Apple Vision Pro Is Still Failing to Catch On