Alphabet reports YouTube's Q4 ad revenue rose 9% YoY to $11.38B, vs. $11.84B est., and YouTube's annual revenue “surpassed $60B across ads and subscriptions”
more than every entertainment company on earth other than Disney. (And that's only if you include parks.) https://www.hollywoodreporter.com/ ...Hernan Lopez /@hernanlopez:...THE BIGGER PICTURE: -> YouTube monetizes attention at a lower RPMH than Netflix and Meta, but at massive scale -> The platform is executing a multi-device (mobile -> TV), multi-revenue (ads -> subscriptions) playbook that competitors are now trying to replicate -> Free options including YouTube are gaining time spent faster