Antenna: 6.3% of US customers cancelled major streaming services in November 2023, up from 5.1% YoY; 24% canceled three or more services over the past two years
Ballots, courts collide for Trump Tim Peterson / Digiday : Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024 Om Malik / On my Om : Canceled Streams — Subscription overload is a problem that is finally being discussed in the open. PYMNTS.com : 25% of Streaming Customers Canceling Multiple Subscriptions David Satin / The Streamable : Will New Streaming Bundles Be Too Little, Too Late for Price-Sensitive Customers? Amy Skorheim / Engadget : How to find and cancel your unused subscriptions Lily Meier / The Messenger : The Promise of the Streaming Revolution Was a Lie, and Americans Are Catching On Threads: Gergely Orosz / @gergelyorosz_ : Paid to rent a movie on Apple TV which then kicked off with a Netflix logo. I did not realize it's a Netflix original (I'm ofc subscribed to Netflix) How is it that there are so many streaming services that you need an app/search engine to tell which movie is licensed where... it's getting really confusing. … X: Albert Fong / @albertfong98 : Taking a churn for the worse, streaming services are facing a turning points as customers bail and revenue takes a dive. Yet, it remains a continuing sign of the erosion of personal ownership for consumers https://www.wsj.com/... @bysarahkrouse #streaming #revenue #entertainment Craig Garthwaite / @c_garthwaite : No free lunch redux. Customers are finding out the partial equilibrium of lots of content at rock bottom rates couldn't last. People thought they didn't like cable bundle - but it was the only thing that generated the revenue necessary to support the “golden age of television” Sarah Krouse / @bysarahkrouse : It's getting a lot harder for streaming services to hold on to their customers. “With the streaming services increasing their rates like they are, it's like: ‘OK, do I pay for the cable?’ ” https://www.wsj.com/... @antennadata : “'Retention doesn't just mean holding on to a new subscriber the first time they get them. It's about managing a relationship over a true customer lifetime,' said Jonathan Carson, co-founder and chief executive of Antenna.” Great story from @bysarahkrouse, ft. a lot of our data Tren Griffin / @trengriffin : Churn is a stone cold killer of subscription unit economics. Even single basis point matters. [image] @sportstvratings : Guessing the lock-ins are coming but in the meanwhile “Watch, Cancel, Go” is pretty awesome! https://www.wsj.com/... [image] See also Mediagazer