How Spotify's on-the-ground work in Nigeria, like hiring local staff, contributed to the success of Afrobeats, which grew 550% on Spotify between 2017 and 2022
Damilare Dosunmu / Rest of World : X: @anupkaphle See also Mediagazer X: Anup Kaphle / @anupkaphle : How Spotify helped turn Afrobeats into a global phenomenon Read @tarykuh's reporting from Lagos. He even made an A+ Afrobeats playlist for you. https://restofworld.org/... See also Mediagazer