A look at the reasons why Artifact failed, including not growing its user base outside the US and user confusion about its ever-growing set of features
Last week, Artifact, a buzzy news app from Instagram's co-founders, announced it was shutting down after failing to gain critical mass … X: @darnell , @arielmichaeli , @smulpuru , and @carnage4life See also Mediagazer X: Darnell Clayton / @darnell : Last week, Artifact, a buzzy news app from Instagram's co-founders, announced it was shutting down after failing to gain critical mass. The news came as a surprise as the app was generally well-received by its core audience, smartly leveraged AI to power... https://techcrunch.com/... @arielmichaeli : What happened to Artifact? https://techcrunch.com/... [image] Sucharita Kodali / @smulpuru : I liked Artifact at first. But too much of the good content had paywall friction which quickly made it a waste of time. I wish they had micropayments. Or that they reset the free articles every month...that would have kept me coming back. https://techcrunch.com/... Dare Obasanjo / @carnage4life : The thesis behind Artifact was that there's an opportunity for a better designed Flipboard or Apple News to be a hit but the reality is that rewriting headlines and a slightly better UX doesn't make a news aggregator a must have app. News is a commodity. https://techcrunch.com/... See also Mediagazer