Some video podcasts are using AI-generated product placements from a company called Rembrand to supplement their typical host-read ads
A startup backed by United Talent Agency and L'Oreal is aiming to give podcasters a new line of revenue — Hello and welcome back to Soundbite. Threads: @ashleycarman and @ashleycarman Threads: Ashley Carman / @ashleycarman : AI-generated product placements are coming to podcasts. A new company, partially funded by UTA and L'Oreal, is placing virtual products in video podcasts, mostly undetected. As the podcast industry has struggled over the past year because of shrinking ad dollars, the pivot to video is starting to pay off. … Ashley Carman / @ashleycarman : Rembrand, the company behind these placements, worked with 50 creators last quarter and pays between $10-$30 per thousand impressions while the average 60-second podcast ad offers a $25 CPM. So revenue can be significantly lower, or a bit higher, but the podcasters don't have to do anything on their end for the product to show up — just send the completed video to Rembrand. …