Analysis: Temu and Shein are spending billions on Facebook, X, and YouTube ads in the US; Temu placed ~1.4M ads globally across Google services in the past year
meaning, if temu and SHEIN turn off the money faucet tomorrow they'd still have a broad base of Chinese revs Rat King / @mikeisaac : last thought and then i will shut up: Blitzing FB with ads to establish your company in USA isnt a guarantee of success Just ask WISH — once the top advertiser by dollars spent on FB years ago, now sold to a Singaporean company for $170mm~ or about 1/100th of its valuation peak Rat King / @mikeisaac : wondering why your feeds are flooded w/ ads from Temu and Shein lately? Chinese co's are flooding platforms like Facebook, Instagram and Google with ads to grow their businesses in the USA — 10% of Meta's revenues come from china now by @daiwaka and me https://www.nytimes.com/...