Tech CEOs looking to “go direct” and avoid traditional media, which they view as unfairly critical, turn to friendly podcasters like Lex Fridman
Tech CEOs have a growing set of ways to sidestep traditional media. But first... Don't press Threads: @parkert . X: @business , @samidhas , @samidhas , @dannygroner , @martyswant , @garrytan , and @nikitabier See also Mediagazer Threads: Parker Thompson / @parkert : I find these kinds of pods fairly boring, but can't fault execs for preferring to support media made by people who don't have contempt for them and their businesses. X: @business : Tech CEOs are finding that Lex Fridman and other friendly podcasters help them get their messages out—and avoid traditional media https://www.bloomberg.com/... @samidhas : 🔥🔥Tech founders & podcasts have been all the rage appealing to masses/mainstream audiences I have much to say on this, hopefully I'll do a pod on this soon:) For now read this super story by @Appy2209. We had many discussions, iterations & finally this deep dive [image] @samidhas : Also read today's @technology newsletter which talks about pretty much the same trend playing out in SV. Tech CEOs have a growing set of ways to sidestep traditional media as they find friendly podcasts for doing their PR and branding. https://www.bloomberg.com/... Danny Groner / @dannygroner : “But shows like Fridman's and Patel's are rising. The appeal to a tech communications team is clear. Why risk putting an executive in front of an incisive journalist when there's a gentler route?” https://www.bloomberg.com/... Marty Swant / @martyswant : Glad someone finally wrote about this. Some other examples not mentioned in this story: - Zuckerberg's 2021 convo w/ @garyvee - @sama's 2023 talk w/ @Trevornoah - @jack's 2019 talk w/ @richroll https://www.bloomberg.com/... @garrytan : How do you create a reality distortion field? I sat down with @lulumeservey to find out. She is THE expert at teaching founders how to surf the meme waves, especially as the waves get crazier and we must learn to go direct. https://www.youtube.com/... [image] Nikita Bier / @nikitabier : When a founder you invested in announces a podcast [video] See also Mediagazer