A look at Germany-based discount retailer Lidl's foray into offering cloud computing services, signing up clients like SAP and generating €1.9B in sales in 2023
A unit of Europe's largest retailer is offering IT services to companies wary of big providers such as Amazon and Google X: @nilocobau , @raaleh , @modic123 , @trungtphan , @pitdesi , and @danbarker Forums: r/de and r/technology X: Nilo Cobau / @nilocobau : It's like Chick-fil-A getting into streaming but more sane. @raaleh : You really can get anything in the middle aisle Chirag Modi / @modic123 : Lidl becoming a cloud infra provider wasn't on my 2024 bingo card. [image] Trung Phan / @trungtphan : Chil-fil-A is launching a streaming service and Lidl has a $2B+ cloud infrastructure business. Dafuq is going on. [image] Sheel Mohnot / @pitdesi : German discount grocer Lidl built their own cloud infrastructure because of German data laws, and now has a ~$2B revenue business selling it to others (a la AWS) They spent $700M acquiring an Israeli cyber security company (XM cyber) Dan Barker / @danbarker : @pitdesi @modic123 they're the most amazing business. 10% of profit goes on funding educational startups, etc, via a foundation. The owner - Dieter Schwarz - is a phantom. There are only 2 known photos of him (& the one most frequently used is not actually him). Forums: r/de : How Lidl accidentally took on the big guns of cloud computing r/technology : How Lidl accidentally took on the big guns of cloud computing