Sources: Meta cancels a premium MR headset codenamed La Jolla, in development since November, that was meant to debut in 2027 to compete with Apple's Vision Pro
Meta responds Ryan Christoffel / 9to5Mac : Meta just canceled its Vision Pro competitor, reportedly it was too pricey to ‘sell well’ Asma Hussain / iThinkDifferent : Meta cancels Vision Pro competitor due to high cost, limited market success Emily Price / PCMag : Meta Reportedly Scraps Plans for High-End Apple Vision Pro Competitor Tristan Greene / Cointelegraph : Meta cancels next-gen headset as Reality Labs remains mired in VR William Gallagher / AppleInsider : Meta cancels its headset rival to Apple Vision Pro TechRadar : Meta is rumored to have canceled its next high-end VR headset - and the Vision Pro could be to blame Patently Apple : Meta reportedly Cancels Plans for a Higher-End Quest-based Spatial Computing Headset that was aimed to compete with Vision Pro Taylor Lyles / IGN : Meta Scraps Plans to Make a High-End Apple Vision Pro Competitor - Report Victoria Song / The Verge : Meta pulls plug on plans for high-end Vision Pro competitor Abid Ahsan Shanto / Notebookcheck : Meta reportedly abandons its plans for Apple Vision Pro competitor David Heaney / UploadVR : Quest Pro 2 Reportedly Canceled By Meta Sagar Naresh Bhavsar / Neowin : Meta has apparently cancelled its premium mixed-reality headset Juli Clover / MacRumors : Meta Cancels High-End Mixed Reality Headset After Apple Vision Pro Struggles GSMArena.com : Meta cancels its Apple Vision Pro competitor Yuvraj Malik / Reuters : Meta cancels plans for high-end mixed-reality headset, the Information reports Akshay Kumar / Android Headlines : Meta kills plans for its premium mixed reality headset, says report PYMNTS.com : Report: Meta Ends Work on Premium Mixed-Reality Headset Kyle Barr / Gizmodo : Meta Suddenly Realizes It Doesn't Have to Worry About the Vision Pro Threads: Amber Choo / @ambich0o : we also learn from each prototype made, and those learnings get passed onto the other devices! no shelved hardware prototype is truly shelved in it's entirety. Jay Mayo / @jaymayo_vrtist : Honestly doesn't surprise me. I think Meta's focusing more on “affordable” so they can build up on a healthy install base and ecosystem. Once they reach “critical mass”, I think they'll reintroduce the “Pro” back again. For now, we have Quest Normie and Quest Lite. Dave Lee / @daveleebbg : Meta declined to comment on The Info's story, naturally... RE: https://www.threads.net/... X: Aidan / @aidan_wolf : @cixliv we wanted cheap plastic iPods before we ever dreamed of the iPhone, I see a similar path for Meta. Focus on games, the core use case that sells units, until the form factor is good enough to be an everything device @cixliv : For productivity purposes or “spatial computing” like pitched by the Vision Pro and Quest Pro. Comfort and weight has to be sub 300 grams (or less) or people will simply sweat it in and take it off while working. Missing the forest for the trees. [image] Max Chafkin / @chafkin : wild, in retrospect, that so many ostensibly smart people convinced themselves this was a good idea against all available evidence https://www.theinformation.com/ ... Niclas Johansson / @niclasj : @Lunayian Yup. The business/non-consumer (education..?) offer needs to be just a software/license layer on top of consumer hardware, just like Quest For Business already works (in theory at least). @ericpresidentvr : @Lunayian They are focusing imo on younger audiences which is fundamentally correct for XR as a whole Those wanting QPro2 almost all fit the same demographic when you check profiles @newdsfox : @Lunayian Talking from experience, the Apple Vision Pro doesn't feel $3,000 more expensive to use; Quest 3 with eye-tracking would be quite comparable in practical terms and substantially more affordable. I'm sure that'll be even more true with the Quest 4, so it just makes sense. Dr. Simon Albright / @physwiz : This is unexpected, the astonishing success of the metaverse surely shows how much demand there is for such things. Logan Rudez / @rudezlogan : @SadlyItsBradley @theinformation Isn't their competitor to the AVP just a continually upgraded Quest Pro line of headsets? Why would they do 3 cost and quality tiers of the quest and have the “s” line as well. This feels like a nothing headline. Golan Jason Lewkowicz / @golan_lewkowicz : @SadlyItsBradley @theinformation what other companies provide 👀tracking features? Justin P Barnett / @justinpbarnett : @SadlyItsBradley @theinformation Cancelled headsets don't help the industry... @infilm360 : @SadlyItsBradley @theinformation Even Meta doesn't understand the AVP and it's place In the market - it's not really a consumer product, it's a dev kit with added hype building functionality. The Apple Vision Air is going to eat their lunch. Boz / @boztank : Just your regularly scheduled public service announcement: we have many prototypes in development at all times. But we don't bring all of them to production. We move forward with some, we pass on others. Decisions like this happen all the time, and stories based on chatter about Jonathan Chavez / @da_real_hugo : If Meta is serious re: licensing their OS to third party OEMs - this was necessary IMHO. It's a challenging proposition enough given that they are already dominating the lower end of the VR market; to launch a device into the mid-to-high end segment, while simultaneously trying to entice 3rd parties who have limited segments to build for to begin with, would have not been prudent. Ian Hamilton / @hmltn : @boztank You're still committed to real-time embodied presence as codec avatars in headsets? Is this something we're likely to see demonstrated in WhatsApp soonish? Luna / @lunayian : [Meta plans to use key technologies from La Jolla, including its “display and eye-tracking features”, in unspecified “other future devices"] IMO the consumer line is where Meta's focus should be. I feel a Quest 4 “Plus” would be the better move over Pro 2 if targeting <$1000. Alex Coulombe / @ibrews : @Heaney555 frustrating that Meta refuses to build a proper premium enterprise headset when they have all the tech to do so— Oculus Quest Pro was NOT that headset, but honestly if all they did now was update the passthrough and Qualcomm chip it would be well on its way. Biggs / @spatialbiggs : @Heaney555 It is a good move. Focus on the price point the 3s is about to prove and expand platform while the competition is stuck trying get under $2-3k. I'm continually impressed by Meta's moves following their platform play compared to the past. Builds a solid Developer confidence. Ryan Engle / @rengle820 : @Heaney555 This is the right move IMO. The high end VR space is totally unproven. Low end is here to stay. Double down on what's working. Brad Lynch / @sadlyitsbradley : Meta canceled plans for their Apple's Vision Pro competitor according to @theinformation It was supposed to launch in 2027. And like Apple Vision Pro, It was going to contain micro-OLED displays They plan to use its developed display and eye tracking features in other devices David Heaney / @heaney555 : I'm now sure Meta learned all the wrong lessons from the original Quest Pro. Kate / @katebevan : Nobody wants a headset*. Stop trying to make the metaverse happen. (*I think there are some useful VR/AR use cases for industry, and also for entertainment, but ordinary normies aren't buying stupid headsets.) Ben Bajarin / @benbajarin : This market is a LONG LONG ways away. Farhad Manjoo / @fmanjoo : AR seems to be going the way of 3D tv Wayne Ma / @waynema : Meta has canceled plans for a high-end mixed-reality headset due in 2027 that was meant to be a competitor to Apple's Vision Pro in part due to the high cost of the displays. Check out @SylviaVarnham and my latest scoop for @theinformation https://www.theinformation.com/ ... Forums: Hacker News : Meta cancels high-end mixed reality headset after Apple Vision Pro struggles r/technology : Meta just cancelled its Apple Vision Pro competitor, reportedly it was too pricey to ‘sell well’ Msmash / Slashdot : Meta Cancels High-End Mixed-Reality Headset MacRumors Forums : Meta Cancels High-End Mixed Reality Headset After Apple Vision Pro Struggles