How WhatsApp Channels, launched in late 2023, are driving traffic to digital news outlets, especially readers from outside the US, as social media traffic falls
An illustration of a man sitting on a green chair reading a newspaper called “World News” as he looks at his phone behind it.Jackson Gibbs X: @mikeisaac and @mikeisaac See also Mediagazer X: Rat King / @mikeisaac : meta wants it to be much more than just a media thing — especially since they've shied away from courting publishers to the degree they did years ago — focusing on creators, organizations, etc etc but at least some publishers like the early numbers https://www.nytimes.com/... Rat King / @mikeisaac : for publishers, social referrals and google traffic have tanked over the past 18 months, and they're looking to other platforms for lifelines some are starting to find a glimmer of hope in a new channel — WhatsApp Channels w /@katie_robertson [image] See also Mediagazer