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Tinder warns of declining to flat direct revenue through 2026, below estimates, and says it plans to prioritize improving its user experience over monetization

now it's trying everything, including AI, to hold onto its paying users Bluesky: Ed Zitron / @edzitron.com : tech company has crazy idea.  Analysts say “company is insane” and “they demand the app costs more and gets worse” [embedded post] @dying-robot : if you've spent any amount of time on dating apps you know what lengths they all go to to get you to pay more and/or never actually make a meaningful connection so you're stuck on the app forever [embedded post] @lazear : Literally, every UX designer worth their salt could have told Tinder that their UX was gonna hurt their monetization.  People don't exactly want to pay for a service that makes them feel like shit.  [embedded post] Akua Walters / @akuawalters : no shit Sherlock @chickenpuppet.online : Weird that massively paywalling an app that requires a critical mass of people to make work didn't go well [embedded post] Ellen Pao / @ekp : User experience and monetization being in conflict is what's wrong with tech today [embedded post]

Bloomberg