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Chronicles

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Instagram adds a new tab in the Reels feed that will show videos that a user's friends have liked or added commentary to

This company is absolutely hellbent on engineering user activity, as opposed to giving users tools and letting them decide what they want to do.  [embedded post] @youcaughtscott.com : Can't wait to see how many of my friends are gooners (and vice-versa) Threads: Parker Ortolani / @parkerortolani : ummm didn't we try this with the activity tab and everyone hated it so they got rid of it and we all just went on peacefully liking what we wanted to like Instagram: Adam Mosseri : 📣 Bringing your friends to the Reels tab.  We want Instagram to not only be a place where you consume entertaining content, but one where you connect over that content with friends.  Now, when you go to the Reels tab, you'll see a dedicated feed of reels your friends have liked or added a note to in the top right and start a conversation with them right there. …

The Verge