Adobe updates Firefly to add Quick Cut, a new AI tool to edit footage and B-roll to create a first draft of the final video based on user prompts
The video editor in Adobe Firefly is getting a new feature called Quick Cut that uses AI to edit footage and B-roll to create a first draft of the final video based on user instructions.
Adobe ramped up its ads in 2025, spending $1.4B amid AI competition and Wall Street skepticism, a significantly higher share of sales than other tech companies
Adobe Inc. ramped up its advertising in 2025, spending $1.4 billion to promote its brand in the face of steep competition …
Adobe reverses its plans to discontinue Animate after creators expressed frustration, saying it won't get new features but will remain available “indefinitely”
It won't get new features, but it will still be available. … Adobe is no longer planning to discontinue Adobe Animate on March 1st.
Adobe says it will discontinue its 2D animation software Animate on March 1; enterprises will receive support until March 2029 and others will until March 2027
As tech CEOs stay silent after two fatal shootings, 450+ workers at Google, Meta, OpenAI, Amazon, and others urge CEOs to cancel any ICE contracts and speak out
across NVIDIA, Anthropic, OpenAI, Google, Salesforce, Adobe, PayPal, YouTube, Slack, Meta—we are now hundreds strong.Hemant Taneja /@htaneja:This is not politics as usual. As investors, innovators, le...
Adobe rolls out Firefly Foundry, which creates AI-generated “commercially safe” images, video, and more grounded in a brand or franchise's creative universe
Adobe rolls out Firefly Foundry, which creates AI-generated “commercially safe” images, video, and more grounded in a brand or franchise's creative universe
Adobe is rolling out a new AI offering aiming to create common ground among major talent agencies, top filmmakers …
Adobe updates Acrobat to add new AI features, including presentation generation, file editing, and creating podcast summaries from docs stored in Adobe Spaces
Adobe updates Acrobat to add new AI features, including presentation generation, file editing, and creating podcast summaries from docs stored in Adobe Spaces
Adobe has been aggressively adding AI features to all its products in the last few years. The company is now adding more AI tools to Acrobat …