California Governor Gavin Newsom signs a law banning excessively loud ads on streaming services like Netflix and Hulu, a US first, modeled on a 2010 federal law
“We heard Californians loud and clear, and what's clear is that they don't want commercials at a volume any louder than the level …
Disney says Hulu will replace the Star hub on Disney+ on October 8 in international markets as part of Disney's plan to expand Hulu globally
Starting on October 8th, Hulu will replace Star on Disney Plus in international markets. … Disney is expanding Hulu to worldwide streaming audiences …
Vertical streaming apps charging $20/week are beating Netflix, Hulu, and Paramount+ in user growth with their 60-second mini dramas optimized for mobile viewing
Streaming apps that charge $20 a week for absurd, 60-second soap operas are winning audiences that rival Hulu and Paramount+. LinkedIn: Anatolii Dudinskyi . Bluesky: @lauridonahue See also Mediagazer ...
Disney plans to launch its new flagship sports streaming service ESPN on August 21 for $29.99 per month, or $35.99 per month when bundled with Disney+ and Hulu
ESPN will launch its new flagship streaming service — also named ESPN — on August 21. — Disney's ESPN has been working …
Disney says it is “fully integrating” Hulu into Disney+, plans to launch a “unified” Disney+ and Hulu app in 2026 and migrate Hulu's live TV subscribers to Fubo
Hulu will replace the Star brand on Disney+ internationally this fall
Netflix says it's on track to double its advertising revenue this year and that it will roll out interactive ads in the second half of 2025
Q3 Set To Repeat Todd Spangler / Variety : H1 2025 Engagement Report: viewers watched 95B hours globally, with Adolescence and Back in Action as the most-watched TV show and movie James Hyerczyk / FX ...
Nielsen: Netflix's share of the most-watched shows dropped from 80%+ in 2021 to ~50% now; Amazon, Apple, HBO, Hulu, and Paramount+ have shows in 2025's Top 10
Netflix released the most-watched series of the first half — but is losing ground to rival streaming services. — Good evening from New York City.
Disney and Amazon partner to let media buyers using Amazon's DSP have better tools to target consumers on ad-tier programming across Disney+, Hulu, and ESPN+
Erik Hayden / The Hollywood Reporter :
Disney closes its deal with Comcast to buy out NBCUniversal's 33% stake in Hulu, paying an additional $439M, after agreeing in 2023 to pay a floor of $8.61B
Alex Weprin / The Hollywood Reporter :
A case study of the amount and kinds of ads in 12 shows on the ad-supported tiers of Netflix, Peacock, Disney+, Max, Paramount+, and Hulu
We watched 12 shows on six platforms to find out how much of your life you give up to save a few bucks each month. — It's getting harder to avoid ads on streaming video.