2026-01-30
Bloomberg
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Oura CEO Tom Hale says the company has no plans to abandon its subscription model, even as rivals experiment with cheaper hardware and no recurring fees
Oura Health Oy, the popular smart ring maker, has no plans to abandon its subscription-based business model even as rivals experiment with cheaper hardware and no recurring fees.
2025-09-22
Bloomberg
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Sources: smart ring maker Oura is raising an $875M+ Series E at a $10.9B valuation, up from $5B in November 2024, and has sold ~3M rings over the past year
Oura Health Oy, the maker of the popular Oura health and fitness ring, is closing in on a roughly $11 billion valuation after selling about 3 million rings over the past year.
2024-11-19
Bloomberg
8 related
Smart ring maker Oura raised a $75M Series D from medical device company Dexcom at a $5B+ valuation, up from $2.6B in 2022
- Dexcom invests $75 million in the seller of fitness rings — Companies will integrate their apps and cross-sell products — Smart ring maker Oura Health Oy …
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