2025-10-25
Reuters
4 related
Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%
- AI tool cuts ad production costs by 30% to 50%, exec says — Mondelez has invested $40 million in AI tool, exec says
2024-02-21
Reuters
1 related
Israel-based BRIA, a Getty-backed AI image generation startup that licenses 1B+ images from 18 stock providers, raised a $24M Series A from Publicis and others
A “responsible” AI image generation startup backed by stock photo provider Getty Images (GETY.N) has raised $24 million in a Series …
2024-02-12
Financial Times
1 related
How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses
At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message …
2022-05-04
Wall Street Journal
9 related
Publicis will acquire Profitero, which provides e-commerce software and analytics to over 4,000 brands, sources say for about $200M
Megan Graham / Wall Street Journal :
2019-04-15
Bloomberg
7 related
Publicis to buy US digital marketing company Epsilon, which collects consumer data like payments, location, and web activity, for a net purchase price of $3.95B
Angelina Rascouet / Bloomberg :
2017-12-06
Wall Street Journal
3 related
Publicis, Omnicom, and WPP to boost ad spending with Amazon by 40% to 100% in 2018 as they search for an alternate to the Facebook/Google duopoly
Alexandra Bruell / Wall Street Journal :
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