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VOICE ARCHIVE

@adsliaison

@adsliaison
12 posts
2026-01-12
Today we introduced Direct Offers—a new way for shoppers to find exclusive deals in AI Mode.  🛍️ Advertisers should think of Direct Offers less like a standard ad and more like a salesperson negotiating a deal on your behalf.  It allows you to offer special discounts to high-intent shoppers to turn browsers into buyers.
2026-01-12 View on X
Financial Times

Google introduces new personalized ads in its Gemini-powered AI Mode, letting advertisers offer exclusives for users preparing to buy a product

Tech giant moves to gain an edge in race to monetise popular AI tools  —  Google is introducing new personalised advertising …

View original
Today we introduced Direct Offers—a new way for shoppers to find exclusive deals in AI Mode.  🛍️ Advertisers should think of Direct Offers less like a standard ad and more like a salesperson negotiating a deal on your behalf.  It allows you to offer special discounts to high-intent shoppers to turn browsers into buyers.
2026-01-12 View on X
TechCrunch

Google unveils the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across customer buying processes, from discovery to support

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference.

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2026-01-11
Today we introduced Direct Offers—a new way for shoppers to find exclusive deals in AI Mode. 🛍️ Advertisers should think of Direct Offers less like a standard ad and more like a salesperson negotiating a deal on your behalf. It allows you to offer special discounts to
2026-01-11 View on X
Financial Times

Google is introducing new personalized ads in AI mode, powered by Gemini, which allow advertisers to offer exclusives for users preparing to buy a product

Tech giant moves to gain an edge in race to monetise popular AI tools  —  Google is introducing new personalised advertising …

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2023-03-30
The Ads Transparency Center is starting to roll out globally today. It's a searchable hub of all Search, YouTube and Display ads served by verified advertisers. https://blog.google/... Advertisers can learn more about verification here: https://support.google.com/...
2023-03-30 View on X
TechCrunch

Google launches an Ads Transparency Center, showing all the ads from verified advertisers on its platforms, in the formats, the regions, and the dates they ran

Ivan Mehta / TechCrunch :

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2022-10-21
Users can also see & adjust which, if any, audience-based interest categories are informing the ads they see via My Ad Center. They can choose whether to use YouTube History for ads personalization - and more. For details see: https://blog.google/... 2/2
2022-10-21 View on X
Gizmodo

Google now lets users disable targeted ads without breaking useful features by having to turn off settings like Web & App Activity and YouTube History

Online advertising doesn't need to be confusing or out of your control. Sofia Wyciślik-Wilson / BetaNews : Google launches My Ad Center to give you more control over the ads you se...

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2022-01-26
2/4 The browser determines a handful of topics like Fitness or Travel based on the past week's browsing history. When the user visits a participating site, the browser shares 3 topics, one from each of the past 3 weeks, with the site & its advtg partners to serve relevant ads.
2022-01-26 View on X
TechCrunch

Google shutters FLoC, its controversial ad tech for replacing third-party cookies, and proposes Topics, which categorizes the sites users visit into 300+ topics

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4/4 What's next: Chrome will launch a trial soon for website developers and the advtg industry to test & provide feedback on Topics. We'll also have more to share on FLEDGE & other proposals later this week. Check out the Topics API technical explainer: https://github.com/...
2022-01-26 View on X
TechCrunch

Google shutters FLoC, its controversial ad tech for replacing third-party cookies, and proposes Topics, which categorizes the sites users visit into 300+ topics

View original
2022-01-25
2/4 The browser determines a handful of topics like Fitness or Travel based on the past week's browsing history. When the user visits a participating site, the browser shares 3 topics, one from each of the past 3 weeks, with the site & its advtg partners to serve relevant ads.
2022-01-25 View on X
TechCrunch

Google shutters FLoC, its controversial replacement for cookies, and details Topics, which organizes browsing into 300+ topics

FLoC (Federated Learning of Cohorts), Google's controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with compar...

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1/4 Today, we're announcing a new Privacy Sandbox proposal called Topics API. This new proposal is based on community feedback & learnings from FLoC trials. Topics replaces the FLoC proposal. https://blog.google/... A bit on how Topics works:
2022-01-25 View on X
TechCrunch

Google shutters FLoC, its controversial replacement for cookies, and details Topics, which organizes browsing into 300+ topics

FLoC (Federated Learning of Cohorts), Google's controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with compar...

View original
3/4 In Chrome, users will be able to see the topics assigned by the browser (in plain language), remove any they don't like, or disable it entirely. The topics list is manually curated & won't include potentially sensitive categories like race or sexual orientation.
2022-01-25 View on X
TechCrunch

Google shutters FLoC, its controversial replacement for cookies, and details Topics, which organizes browsing into 300+ topics

FLoC (Federated Learning of Cohorts), Google's controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with compar...

View original
4/4 What's next: Chrome will launch a trial soon for website developers and the advtg industry to test & provide feedback on Topics. We'll also have more to share on FLEDGE & other proposals later this week. Check out the Topics API technical explainer: https://github.com/...
2022-01-25 View on X
TechCrunch

Google shutters FLoC, its controversial replacement for cookies, and details Topics, which organizes browsing into 300+ topics

FLoC (Federated Learning of Cohorts), Google's controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with compar...

View original
2021-09-28
In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions. We're removing the data requirements & adding support for all conversion action types to be able to use DDA. https://blog.google/...
2021-09-28 View on X
AdExchanger

Google says it will no longer use last-click attribution as the default conversion model in Google Ads, and will default to “data-driven attribution” instead

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