2019-11-08
“Bad methodology makes everyone happy,” The article is mainly about online ads, but it exemplifies almost everything that's wrong with the way brands use research and insight at every stage, from strategy to creative development to media https://thecorrespondent.com/ ...
The Correspondent
Skeptics say the effectiveness of online ads is misleading because the benchmarks marketers use don't distinguish people buying from ads and those buying anyway
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