2024-05-28
Ad-supported streaming is having a moment (and not just because of Upfronts). Antenna found that in Q4'23, 51% of Gross Adds were ad-supported; that share increased to 56% in Q1'24. But consumer openness to advertising varies significantly by service... https://www.antenna.live/...
New York Times
A look at the growing importance of ads for video streaming services, as Antenna says that 56% of new subscribers chose the cheaper ad-supported tier in Q1 2024
Great piece from the The New York Times. — #streamiing — #ott … Christian Grece : From the NYT: — Netflix rose to streaming dominance in part by luring customers to an ad-fre...
2024-01-03
“'Retention doesn't just mean holding on to a new subscriber the first time they get them. It's about managing a relationship over a true customer lifetime,' said Jonathan Carson, co-founder and chief executive of Antenna.” Great story from @bysarahkrouse, ft. a lot of our data
Wall Street Journal
Antenna: 6.3% of US customers cancelled major streaming services in November 2023, up from 5.1% YoY; 24% canceled three or more services over the past two years
Ballots, courts collide for Trump Tim Peterson / Digiday : Future of TV Briefing: The top trends and developments that will shape the future of TV in 2024 Om Malik / On my Om : Can...
2023-06-10
Average daily Sign-ups to Netflix reached 73k during that period, a +102% increase from the prior 60-day average. These exceed the spikes in Sign-ups Antenna observed during the initial U.S. Covid-19 lockdowns in March and April 2020. https://www.antenna.live/...
Wall Street Journal
Antenna: Netflix gained more US subscribers from May 25 to May 28, after its password-sharing crackdown began, than in any other four days since at least 2019
here's what happened 24/7 Wall St. : Netflix Saw as Much as 100,000 Daily Sign-Ups Post Password-Sharing Ban James Lee Taylor / Sammy Fans : Netflix sees subscribers spike in the U...
NEW on the Antenna Blog: A first look at the impact of Netflix's pw sharing crackdown. In the first 6 days since they implemented the new policy, Netflix has had the 4 single largest days of US user acquisition in the 4.5 yrs that Antenna has been measuring the streaming service. [image]
Wall Street Journal
Antenna: Netflix gained more US subscribers from May 25 to May 28, after its password-sharing crackdown began, than in any other four days since at least 2019
here's what happened 24/7 Wall St. : Netflix Saw as Much as 100,000 Daily Sign-Ups Post Password-Sharing Ban James Lee Taylor / Sammy Fans : Netflix sees subscribers spike in the U...