2024-09-15
On cross, Google was trying to position prebid/HB as an alt that could bypass reliance on AdX and DFP. Tom compared publishers “having the option” to forego AdX demand to him “having the option to starve to death.”
Bloomberg
Google ad trial: an ex-Facebook ad exec testifies the company signed the 2018 Jedi Blue deal with Google because it couldn't compete against Google's “monopoly”
Leah Nylen / Bloomberg :
2024-09-14
On cross, Google was trying to position prebid/HB as an alt that could bypass reliance on AdX and DFP. Tom compared publishers “having the option” to forego AdX demand to him “having the option to starve to death.”
Bloomberg
Google ad trial: an ex-Facebook ad exec testifies the company signed the 2018 Jedi Blue deal with Google because it couldn't compete against Google's “monopoly”
- Employees concluded ad tech ‘monopoly’ hurt competition — The social network eventually signed an agreement with Google
2024-09-08
Great piece by @KendraEBarnett at @TheDrum about what to expect at #USvGoogle II, which starts MONDAY! Thanks for the opportunity to share my thoughts. Also, lol @ the last line. https://www.thedrum.com/... [image]
CNBC
A look at the DOJ's and multiple states' antitrust lawsuit against Google's ad business, as its trial is set to begin on September 9
A month after losing a landmark antitrust case brought by the Department of Justice, Google is headed back to court to face off for a second time against federal prosecutors.
2024-09-07
Great piece by @KendraEBarnett at @TheDrum about what to expect at #USvGoogle II, which starts MONDAY! Thanks for the opportunity to share my thoughts. Also, lol @ the last line. https://www.thedrum.com/... [image]
CNBC
A look at the DOJ's and multiple states' antitrust lawsuit against Google's ad business, as its trial is set to begin on September 9
A month after losing a landmark antitrust case brought by the Department of Justice, Google is headed back to court to face off for a second time against federal prosecutors.
2024-08-08
So, while @google adamantly denied serving targeted ads on kids' videos, they were secretly working with opioid-pushing @PublicisGroupe's @SparkFoundryWW to help @Meta target kids. “Embrace the unknown” is disgusting. https://www.ft.com/... [image]
Financial Times
Sources: Google and Meta ran a pilot program in the US in May 2024 to target Instagram ads to teenagers on YouTube, which prohibits targeting ads to under-18s
Campaign on YouTube to boost Instagram's appeal to young people skirted search group's rules for marketing to under-18s
2024-07-23
Yeah, this. They will effectively kill cookies under the guise of consumer choice, when they're good and ready. This is just a marginally more convincing “privacy” cover.
Digiday
Google says it won't be “deprecating third-party cookies” in Chrome and will instead keep working on “privacy-preserving alternatives” via Privacy Sandbox APIs
After much back and forth, Google has decided to keep third-party cookies in its Chrome browser.