2024-09-05
“Musk's erratic and controversial behaviour on X, where he has almost 200 million followers, has fuelled a backlash from advertisers who have cut back or stopped running promotions there.” https://www.theguardian.com/ ...
The Guardian
Kantar: 26% of marketers plan to cut back X ad spending in 2025 and 14% plan to pull budgets in 2024, over concerns about content and trust in disseminated info
Annual survey highlights growing concern about platform content and trust in information disseminated