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VOICE ARCHIVE

David Marcelis

@david_marcelis
4 posts
2020-12-03
Pretty striking graphic in @VranicaWSJ's great piece today on digital advertising's meteoric rise: Digital ads grew from a quarter of total U.S. ad spending in 2015 to a third in 2017 to more than half this year. https://www.wsj.com/... https://twitter.com/...
2020-12-03 View on X
Wall Street Journal

GroupM expects marketers to spend $110.1B on digital ads in the US this year, accounting for more than half of the year's total ad spend for the first time

Suzanne Vranica / Wall Street Journal :

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2020-06-26
Facebook is trying to keep a boycott from a handful of marketers from turning into a widespread revolt. Meanwhile, Verizon just announced it was pausing its Facebook and Instagram advertising. By @VranicaWSJ https://www.wsj.com/...
2020-06-26 View on X
Wall Street Journal

Sources: facing growing ad boycott, Facebook told advertisers it will “not make policy changes tied to revenue pressure” but will invest more in tackling hate

Suzanne Vranica / Wall Street Journal :

View original
Facebook is trying to keep a boycott from a handful of marketers from turning into a widespread revolt. Meanwhile, Verizon just announced it was pausing its Facebook and Instagram advertising. By @VranicaWSJ https://www.wsj.com/...
2020-06-26 View on X
CNBC

Verizon joins the boycott of Facebook ads, pulling them until Facebook has “an acceptable solution that makes us comfortable”, the largest advertiser so far

- Verizon said on Thursday it is pulling advertising on Facebook and Instagram.  — On Thursday, the Anti-Defamation …

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2019-10-09
If you like to hunt for bargains or cook meals in under 30 minutes, you might also be a persuadable voter, Google has found. One of the many nuggets in @EmilyGlazer and @patiencehaggin's story on YouTube's new ad-reservation tool: https://www.wsj.com/...
2019-10-09 View on X
Wall Street Journal

YouTube recently started testing a tool called Instant Reserve to let political ad buyers book slots months ahead of time, similar to traditional TV ad buying

and using any tool it can: https://www.wsj.com/... Julie Bykowicz / @bykowicz : “A YouTube ad can ... be made to appear exclusively ahead of videos viewed by people identified as l...

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