2024-02-13
@HaydenCapital Thanks for referencing my @TechBuzzChina report. An important aspect of the low CAC is that besides loads of advertising's (social media and Super Bowl), Temu lets their users acquire new users for them by giving them free products in exchange for sharing download codes. This...
Bloomberg
Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January
the results of running the same commercial 5 times Gabrielle Fonrouge / CNBC : Temu returns to Super Bowl ad slate as lawmaker ire swells X: @tayredacted : Temu used y'all's credit...