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VOICE ARCHIVE

Graham Sinclair

@esgarchitect
1 posts
2021-03-20
Welcome to the triopoly. Assume everything you see is by algorithm, there is no normal* or community-wide shared experience. Everything is tilted. To be independent, original and heard is the new rarest experience. #ESG #marketing #DigitalTransformation #Google #Facebook #Amazon https://twitter.com/...
2021-03-20 View on X
Wall Street Journal

GroupM: Google, Facebook, and Amazon “triopoly” grew its share of US digital ad market from 80% in 2019 to 90% in 2020, and now collects 50%+ of all US ad spend

The three tech giants now collect more than half of all ad dollars spent in the U.S. The pandemic economy got them there. Tweets: @esgarchitect , @jamessurowiecki , @deardara , @st...

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