2024-02-13
@CCM_Brett Seems about right. They haven't marketed nearly as aggressively in US since summer. Consciously pulled back now that they've reached scale. Focus is on Europe right now + increasing order freq with existing customers. Would have been surprised if they actually hit Amazon...
Bloomberg
Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January
the results of running the same commercial 5 times Gabrielle Fonrouge / CNBC : Temu returns to Super Bowl ad slate as lawmaker ire swells X: @tayredacted : Temu used y'all's credit...
Another Super Bowl, another Temu ad campaign. Seeing a lot of comments on here about Temu's 2nd year of Super Bowl ads. Looking through the comments, it seems there's a lot of misunderstanding on just how effective last year's ads were. The CACs were $1 last year (!), vs.... [image]
Bloomberg
Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January
the results of running the same commercial 5 times Gabrielle Fonrouge / CNBC : Temu returns to Super Bowl ad slate as lawmaker ire swells X: @tayredacted : Temu used y'all's credit...
Temu's current unit economics + the metrics they're looking for this year. At $45 (at high end, avg is $35-40), 30% gross margin, and ~$10 shipping, it means the CACs will get paid in ~5 orders in current state. The key variables are churn & order frequency (and how that... [image]
Bloomberg
Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January
the results of running the same commercial 5 times Gabrielle Fonrouge / CNBC : Temu returns to Super Bowl ad slate as lawmaker ire swells X: @tayredacted : Temu used y'all's credit...
2023-06-15
Temu Retention Rate is ~1.5x Shein's, according to Bberg. Order frequency at ~2x / mo, ~$32 AOVs. Source: https://www.bloomberg.com/... $PDD [image]
Bloomberg
Analysis: US spending on Temu was 20% higher than on Shein in May 2023; Apptopia: Temu has been the top iOS app on the US App Store during most days in 2023
Bloomberg :