2024-11-21
Why is Ventura news: 1) It's a flex by TTD to dedicate resources to vertical integration and it probably is a good sign to investors who want to see potential for continual expansion
Axios
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk...