2024-11-21
TTD's Ventura OS... here's what I'm interested to see is what this means for the Walmart Connect partnership. Walmart bought Vizio (or is trying to pending deal close). So Ventura puts what I would imagine as a strategic partnership under some strain. /1
Axios
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk...