2022-02-23
@Carnage4Life @stratechery You have to use the data as a 1st party e2e. Shopify can't share the final audience data back with it's clients, it would be treated as a 3rd party If they do it all e2e (collect the data, build the audience, buy the ad, track sale in shopify platform), it can comply with ATT
Stratechery
With Meta handicapped by Apple's ATT privacy changes, Shopify should step up to provide substitute functionality and build its own advertising network
Tobi Lütke, who famously started Shopify when he realized that the software he built to run his snowboard shop was a much bigger opportunity … Tweets: @cramforce , @modestproposal1...
@Carnage4Life ... I think Ben's argument is that if you buy ads at scale and have conversion data, you can compete with FB etc. who sell ads at scale, and can see audience but not conversion (in ecomm). One is guessing at bottom of funnel, one is guessing at top, that could give both room to play
Stratechery
With Meta handicapped by Apple's ATT privacy changes, Shopify should step up to provide substitute functionality and build its own advertising network
Tobi Lütke, who famously started Shopify when he realized that the software he built to run his snowboard shop was a much bigger opportunity … Tweets: @cramforce , @modestproposal1...