2024-12-19
@arielmichaeli Amazing stats, thanks for sharing. Great to see amazing apps growing. We also discussed this topic today but from a different angle. There's a massive trend of reallocating budgets to web-to-app, with a 63% growth in funnels and a 600% increase in creatives. Bad news for the App
TechCrunch
Appfigures: global consumer spending in mobile apps on the App Store and Google Play rose 15.7% YoY to $127.3B in 2024, but app downloads dropped 2.3% to 109.7B
The global app economy continued to recover in 2024, after an earlier slowdown in 2022 — at least in terms of consumer spending.