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VOICE ARCHIVE

Mark Stenberg

@markstenberg3
13 posts
2025-06-16
New: Amazon and Roku have partnered to combine their logged-in audiences, meaning marketers using the Amazon DSP can now target ~80 million authenticated users. The tie-up allows each firm to draft off the strength of the other, giving Amazon Roku's scale and Roku Amazon's data.
2025-06-16 View on X
Deadline

Amazon Ads and Roku sign an ad initiative that will give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access …

2025-06-12
Scoop: Amazon has increased the ad load in Prime Video to 4 to 6 minutes per hour—double the amount it had at launch. The streamer now has an ad load similar to its peers. The increase is bittersweet for marketers, as it will likely drive down CPMs but could hamper performance.
2025-06-12 View on X
Adweek

Sources and docs: Amazon has increased Prime Video's ad load to 4-6 minutes per hour, up from 2-3.5 minutes per hour when it introduced ads in January 2024

streaming just got a lot worse David Satin / The Streamable : Prime Video has doubled the number of ads it makes viewers watch Ian Carlos Campbell / Engadget : Prime Video reported...

The streamer promised last year that it would increase its ad load in 2025, although it offered no further details. Critically, streamers' ad loads still remain far lower than their linear counterparts, which average ~14 minutes of ads/hour. For @ADWEEK: https://www.adweek.com/...
2025-06-12 View on X
Adweek

Sources and docs: Amazon has increased Prime Video's ad load to 4-6 minutes per hour, up from 2-3.5 minutes per hour when it introduced ads in January 2024

streaming just got a lot worse David Satin / The Streamable : Prime Video has doubled the number of ads it makes viewers watch Ian Carlos Campbell / Engadget : Prime Video reported...

2024-05-10
SCOOP: An OpenAI pitch deck obtained by ADWEEK reveals the details of its Preferred Publisher Program. The AI firm has courted publishers, like Dotdash Meredith, to partner by promising payment and greater visibility in search results. For @ADWEEK: https://www.adweek.com/...
2024-05-10 View on X
Adweek

OpenAI's pitch deck to news publishers promises priority placement to partners in chat conversations and payment contingent on “display success”

Mark Stenberg / Adweek : Bluesky: @justinling.bsky.social . X: @markstenberg3 and @pkafka . LinkedIn: Mark Stenberg Forums: Hacker News and r/LocalLLaMA See also Mediagazer Bluesk...

2022-03-01
A sharp, sober take on cautious optimism — the platforms feel more like they did during the Arab Spring than the 2016 election Was waiting for this, and @CaseyNewton on Ukraine did not disappoint https://www.platformer.news/ ...
2022-03-01 View on X
Platformer

Social networks and the internet have been a valuable force multiplier for Ukraine and the allies of democracy during the early days of Russia's invasion

How much will it matter?  Notes on the platforms in wartime  —  Over the past decade, the biggest tech companies came to feel less …

A sharp, sober take on cautious optimism — the platforms feel more like they did during the Arab Spring than the 2016 election Was waiting for this, and @CaseyNewton on Ukraine did not disappoint https://www.platformer.news/ ...
2022-03-01 View on X
Washington Post

TikTok confirms it has shut down access to Russian sites RT and Sputnik in Europe following requests from individual governments and the European Union

Facebook and TikTok said Monday that the companies would shut down access to Kremlin-controlled media sites RT and Sputnik in Europe, setting the stage for retaliation from Russia.

2022-01-07
Spotify has unveiled a new ad technology that will give podcast ads a clickable component that lives for up to seven days in the app. Gone, potentially, are the days of having to remember unique coupon codes and vanity URLs. My latest for @Adweek: https://www.adweek.com/...
2022-01-07 View on X
TechCrunch

Spotify introduces Call-to-Action Cards, a visual ad format for podcasts that puts clickable cards inside show and episode pages

and, most importantly, click.” $spot https://newsroom.spotify.com/ ... See also Mediagazer

2021-04-15
very proud of the depth of reporting @terrygtnguyen put into this piece to convey the nuance of both the asian-american community and the variety of ways in which it communicates internally https://www.vox.com/...
2021-04-15 View on X
Vox

Some Instagram accounts, such as NextShark, increasingly document incidents of anti-Asian violence that some say spurs a relentless cycle of aggregated trauma

Terry Nguyen / Vox : Tweets: @terrygtnguyen , @abbyohlheiser , @delia_cai , @notoriousecg , @eileenguo , @noahreservation , @filipgwriting , @raywongy , @er_ique , @niemanlab , @k...

2021-02-21
the expectation of content moderation, even in young companies, creates a new kind of chasm social startups have to cross: they must pass through being small and unmoderated safely, so they can become big (and lucrative enough) to hire moderators https://www.wsj.com/...
2021-02-21 View on X
Wall Street Journal

For many services, moderating content has become an existential crisis; some services are even establishing rules that pre-empt the need for costly moderation

Content moderation rules used to be a question of taste.  Now, they can determine a service's prospects for survival. Tweets: @mims , @wiczipedia , @roncharles , @mims , @maxabrahm...

2021-02-16
really interesting hypothesis from @benthompson that makes the case for @joinClubhouse as the logical evolution of audio writing —> blogs —> Twitter photos —> Instagram —> IG Stories video —> YouTube —> TikTok audio —> podcasts —> Clubhouse https://stratechery.com/... https://twitter.com/...
2021-02-16 View on X
Stratechery

Clubhouse, which centralizes creation and consumption into a feedback loop, will do for audio what Twitter, Stories, and TikTok did for text, images, and video

To what extent are new companies, particularly those in new spaces, pushed versus pulled into existence?  Last week I wrote about how Tesla is a Meme Company:

2021-02-06
In many ways, Clubhouse is the anti-Quibi: Where one counted on normal life and flopped in quarantine, the other is killing in quarantine but poised to flop in normal life. https://medialyte.substack.com/ ...
2021-02-06 View on X
Medialyte

A skeptical look at Clubhouse, where most conversations are boring and whose audio-centric, synchronous content may be far less compelling after the pandemic

I feel like I'm taking crazy pills! … Share Medialyte  —  Clubhouse in the dog house  —  On Sunday night … Tweets: @rafat , @elenistefanou , @mathowie , @mathowie , @martinfehrense...

in this week's Medialyte, what else? Clubhouse! despite the positive buzz surrounding the invite-only, audio-centric platform, i'm not yet sold https://medialyte.substack.com/ ...
2021-02-06 View on X
Medialyte

A skeptical look at Clubhouse, where most conversations are boring and whose audio-centric, synchronous content may be far less compelling after the pandemic

I feel like I'm taking crazy pills! … Share Medialyte  —  Clubhouse in the dog house  —  On Sunday night … Tweets: @rafat , @elenistefanou , @mathowie , @mathowie , @martinfehrense...

2021-01-16
how will small startups afford the cost of content moderation? the answer to that question could have far-reaching implications on the tech world great read from @Kantrowitz for @ozm https://onezero.medium.com/...
2021-01-16 View on X
OneZero

Services like Substack, Spotify, and Clubhouse are coming under scrutiny now that platforms like Facebook and YouTube have warmed to aggressive moderation