X accelerates its plan to attract ad spending by SMBs, including outsourcing some ad sales to third parties, such as US-based marketing startup JumpCrew
this one will sting Will Shanklin / Engadget : Walmart says it's no longer advertising on X Aisha Counts / Bloomberg : Why Elon Musk Is Accused of Antisemitism and What It Means fo...
Yahoo plans to lay off 20%+ of its workforce and restructure its ad tech unit, impacting 50%+ of the unit, or 1,600+ people; CEO says the cuts are “strategic”
More than 1600 employees will be impacted — 50% of Yahoo's ad tech unit being cut https://www.axios.com/... Matt Barash / @mjbarash : The buy side (DSP) play probably wasn't on a t...
Google plans to bring Privacy Sandbox to Android, preserving its Ad ID system for two years, and says it'll be less disruptive than ATT for advertisers and devs
Daisuke Wakabayashi / New York Times :
An in-depth look at Privacy Sandbox for Android: a two-year transition with ad industry input, a marked change from Apple's ATT, which had little external input
plans to bring a Privacy Sandbox effort to Android. Google's — original Privacy Sandbox
Twitter is selling mobile ad subsidiary MoPub to AppLovin for $1.05B, after acquiring it for nearly $350M in 2013
Manas Mishra / Reuters :
DoubleVerify, which builds software for digital media advertisers, closed up 33% on its first day of trading after its IPO, giving it a market cap of $5.3B+
Megan Graham / CNBC : Tweets: @megancgraham and @mjbarash Tweets: Meg Graham / @megancgraham : Yet another(!) adtech IPO: $DV now has a market cap of over $5B. https://www.cnbc.co...
Apple confirms it will delay enforcement of IDFA changes in iOS 14 until early next year “to give developers the time they need to make the necessary changes”
Facebook initiated one of the pettiest corporate feuds against Apple's … Thomas Kika / International Business Times : Apple Delays iOS14 Ad-Tracking Feature After Complaints From F...
Verizon says it will buy videoconferencing company Blue Jeans Network, source says for less than $500M
Acquisition comes as the coronavirus spurs unprecedented work-from-home arrangements — Verizon Communications Inc. has agreed to buy videoconferencing company Blue Jeans Network ...