Sources: top X executives hinted to Interpublic and other ad firms that not spending on X could lead to legal woes, due to X's lawsuit against some advertisers
Interpublic recently signed an advertising agreement with the platform; other agencies are also in negotiations
Sources: DOJ antitrust officials plan to ask a judge to force Google to sell Chrome, license Search data, uncouple Android from Search and Google Play, and more
- Antitrust officials also to seek data licensing, AI measures — Google says the proposals would harm consumers and developers
Sources: Google tried to end an EU antitrust probe by offering to sell its ad marketplace AdX, or Ad Exchange, but European publishers rejected the proposal
Alphabet's (GOOGL.O) Google took a major step this year to end an EU antitrust investigation with an offer to sell …
X sues the World Federation of Advertisers, GARM, and GARM members CVS Health, Mars, Orsted, and Unilever over what Linda Yaccarino calls an “illegal boycott”
In an all-hands at X, formerly Twitter, CEO Linda Yaccarino attempted … Karissa Bell / Engadget : X sues advertisers for ‘illegal boycott’ of the platform Grace Eliza Goodwin / Bus...
For the third time, Google delays the deprecation of third-party cookies in Chrome, pushing back its plans to early 2025, after the UK CMA expressed concerns
Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet.
Uber reports Q2 revenue up 14% YoY to $9.23B, gross bookings up 16% YoY to $33.6B, and a $394M net income, up from a $2.6B loss in Q2 2022, its first profit
Ride-hailing and delivery businesses grew in the second quarter, though freight shrank — Uber Technologies posted …
Adalytics: ~80% of Google's video ad placements on third-party sites violated the company's promised standards between 2020 and 2023; Google disputes the claims
About 80% of Google's video-ad placements on third-party sites violated promised standards, new research shows; Google disputes claims
Draft: a trade group representing the NYT, the Post, Disney, and NBCUniversal tells members that AI tools trained on their archives could break copyright laws
Ryan Barwick / Marketing Brew :
The FTC proposes barring Meta from monetizing kids' data, accusing the company of violating a 2020 order with its privacy program and COPPA with Messenger Kids
In an announcement today, the agency said that, on top of … Jamey Kistner : 🔒 The Federal Trade Commission (FTC) has proposed changes to its 2020 privacy order with Facebook, accus...
Mark Zuckerberg says Meta's management theme for 2023 is the “Year of Efficiency” and emphasizes the company is aiming to “become a leader in generative AI”
Taylor Hatmaker / TechCrunch :
Meta reports Q4 revenue down 4% YoY to $32.2B, net income down 55% YoY to $4.7B, and family daily active people up 5% YoY to 2.96B; stock jumps 24%+
Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter and full year ended December 31, 2022.
Twitter's Chief Customer Officer Sarah Personette “resigns”; sources say ad company IPG recommended that clients pause Twitter spending over moderation concerns
> Today, more than 40 organizations signed a letter to Twitter's major advertisers urging them to commit to pulling ads if Musk follows through with promises to roll back community...
Google now lets users disable targeted ads without breaking useful features by having to turn off settings like Web & App Activity and YouTube History
Online advertising doesn't need to be confusing or out of your control. Sofia Wyciślik-Wilson / BetaNews : Google launches My Ad Center to give you more control over the ads you se...
California's AG says Sephora agreed to pay $1.2M for failing to tell customers that it was selling their data, marking the start of CCPA privacy law enforcement
failure to disclose it was selling consumer data and failure to adhere to GPC opt-out signals. https://oag.ca.gov/... Wafa Ben-Hassine / @ousfourita : This is the first #CCPA enfor...
Google plans to prioritize “content made specifically by and for people” in Search in English globally, covering shopping, tech-related content, and more
particularly for education, entertainment, shopping and tech content. See what else is new on Search. https://blog.google/... Danny Sullivan / @dannysullivan : Excited our “helpful...
Research: Reddit's brand-safety approach to monetization is cautious, labeling all subreddits as no_ads until a manual human review applies some_ads or all_ads
Ryan Barwick / Marketing Brew : Tweets: @alibreland and @ryanbarwick Tweets: Ali Breland / @alibreland : reddit doesn't put ads on r/ska, bc they agree it's not valuable. no money...
Spotify's recent Podsights and Chartable acquisitions are raising concerns over the availability of third-party podcast metrics for advertisers and publishers
Alyssa Meyers / Morning Brew : Tweets: @tgwilson , @calistoker123 , and @ryanbarwick Tweets: Tim Wilson / @tgwilson : Umm...? 'nary a mention of how the industry has *happily* rel...