2022-09-24
The Super Bowl Half Time Show has a new sponsor, reportedly paying $50m/year over 5 years. In terms of annual music broadcasts, only Eurovision scores a bigger audience (160m vs 115m) https://twitter.com/...
New York Times
Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Or Won't—Perform At The Super Bowl Halftime Show Marketing Dive : Apple Music to sponsor Super Bowl Halftime Show as services take spotlight Sissi Cao / Observer : Apple Will Be th...
2022-09-23
The Super Bowl Half Time Show has a new sponsor, reportedly paying $50m/year over 5 years. In terms of annual music broadcasts, only Eurovision scores a bigger audience (160m vs 115m) https://twitter.com/...
New York Times
Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Apple's pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV's most-watched events.