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VOICE ARCHIVE

Dr Brett Staniland

@twinbrett_
1 posts
2023-06-28
Posted this everywhere else so here's my thoughts on the Shein influencer trip to the factory folks. [video]
2023-06-28 View on X
Fortune

How Shein's Guangzhou factory influencer tour, likely meant to foster goodwill and improve the company's image before a rumored IPO, backfired spectacularly

In recent days, Chinese fast fashion giant Shein took a handful of influencers on a tour of its Guangzhou factory.

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