How advertisers are dealing with Meta's ad price increases prompted by Apple's ATT changes, with some shifting their ad budgets to Google, Amazon, and TikTok
and leaders above them signing off on it — has impacted everyone from Facebook and Shopify to small businesses and DTC brands. To the tune of hundreds of billions of dollars! Glenn Gabe / @glenngabe :...
GroupM: Google, Facebook, and Amazon “triopoly” grew its share of US digital ad market from 80% in 2019 to 90% in 2020, and now collects 50%+ of all US ad spend
The three tech giants now collect more than half of all ad dollars spent in the U.S. The pandemic economy got them there. Tweets: @esgarchitect , @jamessurowiecki , @deardara , @stevesi , @tcpeter , @...
Unilever says it will halt US advertising on Facebook and Twitter for at least the remainder of 2020, citing hate speech and divisive content on the platforms
to the point where it has de-indexed entire countries rather than do so — but that dam broke this week. Why? https://www.cjr.org/... Alexia Bonatsos / @alexia : Facebook on the other side of “platform...
Unilever says it will halt US advertising on Facebook and Twitter for at least the remainder of 2020, citing hate speech and divisive content on the platforms
like @NAACP — and Internet activists, namely @slpng_giants, who have figured out how to leverage social media to trigger corporate action. That's new. https://twitter.com/... Tyler McCall / @eiffeltyl...