Rembrand, which offers AI tools to add product placements in social media videos, raised a $23M Series A and plans to expand to CTV content and add a free tier
Kerry Flynn / Axios :
The US DOJ and Google made their closing arguments in the ad-market antitrust case before Judge Leonie Brinkema, who expressed some skepticism toward both sides
Tech Giant Says 31% and Falling Lauren Feiner / The Verge : Google and the DOJ make their final arguments in the ad tech monopoly case Marty Swant / Digiday : DOJ and Google make closing arguments in ...
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk's angle into the sm...
Ad software company Mediaocean acquires Innovid, an ad tech company focused on CTV, for $500M; Innovid had a market cap of ~$240M at market close on November 20
#adtech LinkedIn: Anya Ware : Waking up to some BIG news this morning! Two industry leaders are joining forces—Mediaocean and Innovid! … Bill Wise : Beyond excited to share that Mediaocean is acquiri...
Roku raises its revenue share for ad-supported streaming channels from 40% to 45% and forces linear channels to use its ad insertion technology and CDN services
Hello! Welcome back to another edition of Lab Weekly. Mike Shields / Next in Marketing : Why is Facebook sitting out CTV? Tweets: @richlightshed : the power of being an Operating System #tvOSwars htt...