Nonprofit What To Fix says Facebook's content monetization program grew from under 3M to over 12M participants in just over a year; 8M+ accounts are in English
And Indonesian creators are leading the charge. — Facebook's new content monetization program is booming …
Mark Zuckerberg says the company's AI-driven feed and video recommendations have led to an 8% increase in time spent on Facebook and a 6% increase on Instagram
Sarah E. Needleman / Wall Street Journal :
Ad buyers on Meta's platforms complain of performance issues on its systems in recent months, and say campaign costs are up significantly while returns are down
Marketers on Facebook and Instagram notice glitches, higher prices and poorer returns on the once-reliable network
Meta plans to start charging a 30% fee for boosting Facebook and Instagram posts on iOS later in February, after Apple extended its 30% cut to boosting in 2022
Meta said Thursday that it will start charging a 30 percent fee when advertisers pay to boost the visibility of their posts in Facebook's and Instagram's iOS apps.
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Meta says Facebook surpassed 3B MAUs for the first time, increasing 3% YoY as of June 30, 2023, while family monthly active people grew 6% YoY to 3.88B
IG, WA, FB, Mssgr — every month literally, not figuratively Sar Haribhakti / @sarthakgh : “There are now more than 3.8 billion people who use at least one of our apps every month.” - Zuck About time t...
Sensor Tower: on July 11 and 12, Instagram's Threads DAUs were down ~20% from July 8 and the time spent by the user on the app fell 50% to 10 minutes
- Facebook's Twitter-killer, Threads, has seen drops in daily active users and time spent on app since the weekend, according to SensorTower and SimilarWeb.
Some publishers say they have seen a sharp drop in Facebook traffic since May 2023; Echobox: the share of traffic to publisher sites from Facebook fell ~50% YoY
Meta's limited ad targeting options and Amazon's ad product investments are leading brands to shift their budgets to Amazon; Amazon's ad business grew 19% in Q4
- Facebook's more limited targeted capabilities coupled with Amazon's investment in ads products is leading a growing number of brands to shift their ad budgets.
Meta says Facebook had 2B daily active users at the end of Q4, after adding 16M DAUs; WhatsApp crossed 2B daily active users in October 2022
Karissa Bell / Engadget :