GroupM expects global ad industry revenue to grow 9.5% in 2024, passing $1T for the first time, with Google, Meta, ByteDance, Amazon, and Alibaba earning 50%+
Except for Linear TV See also Mediagazer
GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats that can be used across streamers
Brian Steinberg / Variety :
Sources: days after Linda Yaccarino's appointment, media agency GroupM tells its clients that Twitter is no longer “high risk”, a designation from November 2022
Financial Times :
Sources: media agency GroupM tells clients it no longer considers Twitter “high risk”, a designation given in November, days after Linda Yaccarino's appointment
WPP-owned GroupM removed designation of platform after appointment of Linda Yaccarino
Sources: GroupM clients cut Twitter ad spend by 40%-50% since Elon Musk took over; Standard Media Index is seeing fewer January and February ad bookings in 2023
Sahil Patel / The Information : See also Mediagazer
Document: GroupM warns clients Twitter is a “high risk” media buy due to senior executive resignations, Blue check abuse, and possible consent decree violations
The public boycott of advertising on Twitter is starting to look a lot like a long goodbye.
GroupM: global ad revenue will reach $763B in 2021, up 18.7% from 2019; Alphabet, Meta, and Amazon control 80-90% of the digital ad market outside China
Alphabet, Meta and Amazon have doubled their share of ad revenues in past 5 years, industry estimates
GroupM: Google, Facebook, and Amazon “triopoly” grew its share of US digital ad market from 80% in 2019 to 90% in 2020, and now collects 50%+ of all US ad spend
The three tech giants now collect more than half of all ad dollars spent in the U.S. The pandemic economy got them there. Tweets: @esgarchitect , @jamessurowiecki , @deardara , @stevesi , @tcpeter , @...
GroupM expects marketers to spend $110.1B on digital ads in the US this year, accounting for more than half of the year's total ad spend for the first time
Suzanne Vranica / Wall Street Journal :
GroupM: digital ad spend is predicted to overtake spending on traditional media for the first time in 2020, excluding online ads sold by old media outlets
Alex Barker / Financial Times : Tweets: @wfamarketers , @intpolgroup , @alecmacgillis , and @rowlybourne Tweets: WFA / @wfamarketers : WFA research quoted in the @FT today shows global marketers are ...