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Coverage Timeline

2024-07-11
Bloomberg 12 related

IDC estimates that Apple will sell under 500K Vision Pro units in 2024, and the headset's international launch will offset a 75% QoQ drop in US sales in Q3 2024

- The pricey headset's US sales are expected to plummet  — A more affordable model in a year's time should help momentum

2024-01-22
Ming-Chi Kuo 45 related

Apple sold an estimated 160K-180K Vision Pro units during the first pre-order weekend; unchanged shipping times after first 48 hours suggest demand tapered off

Conclusion: The immediate sold-out when pre-orders opened confirms earlier predictions.  However, the inability to sustain …

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