Nielsen: Christmas Day 2025 set a record for US streaming usage with 55.1B minutes, or 54% of all TV viewing for the day, up by 3.9B minutes on Christmas 2024
The month of December also marked another all-time high for streaming usage. — With three streaming-exclusive NFL games …
Nielsen: Netflix's share of the most-watched shows dropped from 80%+ in 2021 to ~50% now; Amazon, Apple, HBO, Hulu, and Paramount+ have shows in 2025's Top 10
Netflix released the most-watched series of the first half — but is losing ground to rival streaming services. — Good evening from New York City.
Nielsen: in May, Americans watched more TV on streaming than on cable and broadcast networks combined, the first time streaming was king of TV over a full month
In May, more Americans watched television on streaming than on cable and network television combined, Nielsen said.
Nielsen: YouTube was the top TV distributor in February 2025, making up 11.6% of all US TV; over-50s viewers accounted for 36% of time spent watching it on TVs
and it's another alarm bell for Hollywood Sam Gutelle / Tubefilter : Seniors are watching twice as much YouTube on TVs as they were a year ago John Nolte / Breitbart : Disney Loses Top Spot in TV View...
Nielsen: Netflix captured 8.5% of all US streaming viewership in December 2024, its highest share since July 2023, in part due to NFL games; YouTube had 11.1%
Drew Lerner / Awful Announcing :
A look at YouTube's growing dominance as Nielsen says it had ~10% of all viewership on connected and traditional TVs in the US in May, ahead of Netflix's 7.6%
Nielsen: Peacock's exclusive stream of the NFL AFC Wild Card game was the “most-streamed event in US history”, with 27.6M total viewers and a 24.6M peak average
The streams we were watching mostly held up, if you saw the game, how was the experience for you?
Nielsen: YouTube's share of US viewership by 2- to 11-year-olds jumped from 29.4% in September 2021 to 33% in September 2023, while Netflix fell from 25% to 21%
Nielsen: over two years, the number of streaming titles in the US, Canada, UK, Mexico, and Germany grew 39% to 2.35M and streaming services grew from 118 to 167
The number of streaming services jumped from 118!to 167 as well. … See also Mediagazer
Nielsen: in July, linear TV made up less than 50% of all US TV usage, a first in over two years of tracking, and streaming hit a record 38.7% high of TV usage
Rick Porter / The Hollywood Reporter :