2025-06-10
The Guardian
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WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025
Michael Savage / The Guardian :
2020-06-24
Financial Times
GroupM: digital ad spend is predicted to overtake spending on traditional media for the first time in 2020, excluding online ads sold by old media outlets
Alex Barker / Financial Times : Tweets: @wfamarketers , @intpolgroup , @alecmacgillis , and @rowlybourne Tweets: WFA / @wfamarketers : WFA research quoted in the @FT today shows global marketers are ...
2019-07-22
The Guardian
Zenith: online advertising forecast to grow by 10% globally next year, the lowest level since 2001, as big brands seek risk-free placement in traditional media
Sector to be outpaced next year by cinema ads as big companies raise fears over digital scandals
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