The estates of deceased celebrities including Laurence Olivier and James Dean partnered with ElevenLabs on its 'iconic voices' 'iconic voices' project, earning millions after their deaths.
2024 partnerships were dominated by cloud-AI alliances. Microsoft-OpenAI, Google-Anthropic, and Amazon-Anthropic set the template: frontier AI labs traded model access for compute and distribution. By year's end, nearly every major cloud provider had an exclusive or semi-exclusive relationship with at least one foundation model company.