Adobe: US shoppers spent $14.25B online during Cyber Monday, up 7.1% YoY, compared with a 9.1% rise on Black Friday; five-day spending rose 7.7% YoY to $44.2B
Spencer Soper / Bloomberg :
Salesforce: online Black Friday sales grew 6% YoY to $79B globally, including $3B in US sales driven by AI agents; Adobe: US online sales rose 9.1% to $11.8B
Joan Verdon is a veteran retail reporter based in Northern New Jersey. — Consumers spent record amounts online on Black Friday …
TikTok says US sales on TikTok Shop tripled to $100M+ on Black Friday and it drew a 165% annual increase in shoppers on the two days leading up to Cyber Monday
Alexandra S. Levine / Bloomberg :
Salesforce says online Cyber Monday sales grew 3% YoY to $49.7B globally and just 2% YoY to $12.8B in the US; Adobe says US online sales grew 7.3% YoY to $13.3B
The figures are now in for consumer spending on Cyber Monday, the third big online spending day — alongside Thanksgiving and Black Friday …
Salesforce says online Black Friday sales hit $74.4B globally, up 5% YoY, and $17.5B in the US, up 7% YoY; Adobe says US online sales hit $10.8B, up 10.2% YoY
The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black Friday, with a bang.
Route package data: Amazon had 29% of global online order volume in the two weeks before Christmas, up from 21% in the week of Thanksgiving and Black Friday
Spencer Soper / Bloomberg :
TikTok Shop is planning steep Black Friday deals from October 27 to November 30 by offering to subsidize discounts by up to 50% to entice sellers' participation
- Viral video app launched its Shop tab earlier this week — Social platform is luring sellers ahead of shopping rush
Amazon's second Prime Day event is an attempt to capture holiday spending ahead of Black Friday as growth lags; analysts estimate an extra $4.1B in Q4 sales
Amazon is holding its second Prime Day shopping event in a year for the first time this week in a bid to boost its flagship ecommerce product and reverse declining sales.
Adobe: US consumers spent $8.9B online on Black Friday, down from the record $9B in 2020, the first ever YoY decline
- Traffic at retail stores on Black Friday dropped 28.3% compared with 2019 levels, according to preliminary data from Sensormatic Solutions.
After toning down its Singles' Day marketing, Alibaba says nearly 400 brands reached $15M+ in sales; JD.com says sales reached $48.72B, up from $42.4B last year
At first sight, it's business as usual. Global Times : China's Double 11 loses glamour, focuses on high-quality growth amid tight regulations The Economist : Will Singles' Day, China's Black Friday, b...