Polymarket Analytics: users put $1.1B in volume on the outcome of the Super Bowl despite regulatory hurdles; one trader made a $550K profit from Eagles bets
Sam Reynolds / CoinDesk :
Crypto.com and Kalshi launched sports wagers around the Super Bowl in 50 US states, shocking the sports betting industry and infuriating state regulators
Crypto.com and Kalshi have made an end-run around state regulators to allow wagers on the NFL championship, the biggest betting day in American sports.
Robinhood withdraws its plans to offer betting contracts on the Super Bowl, in partnership with online prediction market Kalshi, after pushback from the CFTC
CFTC asked the brokerage to stop offering customer access to contracts, warning they might be illegal blurring of financial markets and gambling
Temu bought six Super Bowl ad slots, likely for tens of millions, to win back US shoppers; US observed sales fell 12.5% MoM in December 2023 and 4.8% in January
the results of running the same commercial 5 times Gabrielle Fonrouge / CNBC : Temu returns to Super Bowl ad slate as lawmaker ire swells X: @tayredacted : Temu used y'all's credit card info to buy tw...
Biden's campaign made its first TikTok post, during the Super Bowl, a year after the White House forced US agencies to remove the app from government devices
The move comes about a year after the Biden White House demanded federal agencies remove the app from federal government devices.
Source, document, and emails: PepsiCo and Anheuser-Busch have committed to spending $3M+ and $2.4M, respectively, on Twitter takeover ads during the Super Bowl
After weeks of turmoil and layoffs, Twitter's sales team in recent weeks has reorganized to focus more on big advertisers …
Emails: Twitter is offering free ad space by matching ad spending up to $250K, if the $500K of ads are run by February 28, a period that includes the Super Bowl
I decided long ago (for better or for worse) … Tweets: Susan Rinkunas / @sueonthetown : Oh yes because the reason brands left is that Twitter ads were too expensive https://twitter.com/... Lou Paskali...
Emails show Twitter is offering free ad space by matching ad spending up to $250K; all ads must run by February 28, a period that includes the Super Bowl
Tech company to match advertisers' ad spending up to $250,000 — Twitter Inc. is offering advertisers a new incentive in an attempt …
Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Or Won't—Perform At The Super Bowl Halftime Show Marketing Dive : Apple Music to sponsor Super Bowl Halftime Show as services take spotlight Sissi Cao / Observer : Apple Will Be the New Title Sponsor ...
Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Apple's pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV's most-watched events.